Thursday 21 February 2013

Have You Ever Thought of Promoting, Branding And Marketing Through Automobiles?


It may sound really naive but I want to share it with you. In the beginning of this phenomenon, whenever I looked at the public bus fully wrapped in advertisement, I always thought how can someone paint that advertisement so perfectly on a gigantic vehicle like a bus??

I came to know now that it is not paint, but a sticker! It is sticker advertisement that can be pasted on and removed so easily. I had been bewildered by the thought that some poor guy must be having hard time washing up that huge bus to remove the paint and get it ready for painting the next advertisement on! And that too within one day! I am glad to discover that it is through the technique of printed auto decals that the same bus could carry a different advertisement each day. I have a good laugh at myself now!

Sticker clings have, no doubt, revolutionized the art of outdoor advertising and marketing. They communicate marketing information to the prospects and customers in a fun and unique manner. It is more powerful than traditional advertising methods. Not just businesses, but political parties, NGOs, social organizations, various government agencies, health and educational sectors and even religious bodies have begun to utilize cling stickers to get their message across to the people at large without incurring a heavy cost. Promotion and publicity through stickers and clings is an inexpensive, hugely effective advertising means.
Innovative auto clings are growing more popular with the advertising companies and marketing professionals.  The new trend has produced loads of benefits in the form of high company visibility, brand identification and carving a niche for business in the target product market. The soaring sales graph at the end of each year is a witness to the exceptional marketing value of this highly influential advertising tool.

Auto clings of all shapes and sizes are being produced at PRINTING FAIRY.  We have excellent printing techniques to produce auto clings and decals as per the requirements of your message and the vehicle in question. We can manufacture clings for your car, bicycle, motorbike, bus, van, boat, train and even airplanes.  Your message travels to any place the vehicle moves to. It helps reach a larger audience quicker than any other medium. Publicity messages printed on bumper stickers, custom printed boxes, car window stickers, big car decals and car window decals are read daily by thousands of people on the streets. Organizations are recommending that their employees display company decals and sticker clings on their personal cars and company fleet of vehicles too. It is a great way to promote business and develop employee loyalty simultaneously.

Now with such a cost effective advertising medium as cling stickers before us, can you think of any one business that wouldn’t use it to promote its products and services? I cannot.
Furthermore, I don’t feel pity for that paint guy anymore when I see a bus carrying an advertisement. I am happy.

Thursday 14 February 2013

Cheap Custom Printed Boxes for Any Purpose Around The Office


With cost-cutting occurring in every organization, businesses are looking for cheaper alternatives to save money. Companies can promote any product with their brand or business in a cheaper manner with custom printed boxes. These boxes can be used all around your organization for gift-wrapping, document storage, product packaging and much more.

Boxes come in a variety of shapes, sizes, colors and designs to let you pick and choose what you want. Full color customization of printing boxes will complement any theme and layout. Using vibrant colors as the main background color will complement your company and organization since it can easily stand out from the crowd. Using CMYK and Pantone Matching System (PMS) for your printed boxes will assure high quality colors with a bold final result.

Boxes come in various shapes and sizes. For retail shops that sell small jewelry items and clothing, choose small sized boxes for gift wrapping and product packaging. Set your store apart from the rest with personalized gift wrapping. These can be designed with the company logo placed in the center accompanied with a bow or ribbon for gift purchases. Customized packaging and custom decal printing can be used as a part of promotion for a yearly sale. Give the option of gift wrapping during the busiest sales of the year such as Christmas, New Year, Thanksgiving and Valentine’s Day. An option for gift wrapping will give a customer appreciated touch to your sales and purchases.

Promoting your business and improving customer service should be at the top of your list of consistent improvements. While advertising can be a high cost addition to a marketing strategy, using packaging for promotion can distinguish your brand. Your customers will find that these boxes will look luxurious and attractive for any purchase.

Using custom boxes for packaging can promote a brand identity and complete an overall look for your company. Your brand’s unique style will appeal to any loyal customer and future consumers. Make your brand be recognized from the rest with this low cost and effective method. Choose to mention your brand information on the box and cling stickers such as website, contact information and slogan. By mentioning such information, you can choose to save on business cards and brochures since customers can easily locate certain information directly on the box.

Opt for personalized styles and custom stickers themes to promote sales and let your customers enjoy purchasing from you. Stand out from the rest with custom packaging boxes from a reputable warehouse. An online printing company can beat any competitor’s prices for custom containers. Choose an online printing company that offers free services such as free shipping, free proofing, and free graphic designer.