Thursday 21 February 2013

Have You Ever Thought of Promoting, Branding And Marketing Through Automobiles?


It may sound really naive but I want to share it with you. In the beginning of this phenomenon, whenever I looked at the public bus fully wrapped in advertisement, I always thought how can someone paint that advertisement so perfectly on a gigantic vehicle like a bus??

I came to know now that it is not paint, but a sticker! It is sticker advertisement that can be pasted on and removed so easily. I had been bewildered by the thought that some poor guy must be having hard time washing up that huge bus to remove the paint and get it ready for painting the next advertisement on! And that too within one day! I am glad to discover that it is through the technique of printed auto decals that the same bus could carry a different advertisement each day. I have a good laugh at myself now!

Sticker clings have, no doubt, revolutionized the art of outdoor advertising and marketing. They communicate marketing information to the prospects and customers in a fun and unique manner. It is more powerful than traditional advertising methods. Not just businesses, but political parties, NGOs, social organizations, various government agencies, health and educational sectors and even religious bodies have begun to utilize cling stickers to get their message across to the people at large without incurring a heavy cost. Promotion and publicity through stickers and clings is an inexpensive, hugely effective advertising means.
Innovative auto clings are growing more popular with the advertising companies and marketing professionals.  The new trend has produced loads of benefits in the form of high company visibility, brand identification and carving a niche for business in the target product market. The soaring sales graph at the end of each year is a witness to the exceptional marketing value of this highly influential advertising tool.

Auto clings of all shapes and sizes are being produced at PRINTING FAIRY.  We have excellent printing techniques to produce auto clings and decals as per the requirements of your message and the vehicle in question. We can manufacture clings for your car, bicycle, motorbike, bus, van, boat, train and even airplanes.  Your message travels to any place the vehicle moves to. It helps reach a larger audience quicker than any other medium. Publicity messages printed on bumper stickers, custom printed boxes, car window stickers, big car decals and car window decals are read daily by thousands of people on the streets. Organizations are recommending that their employees display company decals and sticker clings on their personal cars and company fleet of vehicles too. It is a great way to promote business and develop employee loyalty simultaneously.

Now with such a cost effective advertising medium as cling stickers before us, can you think of any one business that wouldn’t use it to promote its products and services? I cannot.
Furthermore, I don’t feel pity for that paint guy anymore when I see a bus carrying an advertisement. I am happy.